Soda consumption has been declining in the United States for over a decade, according to data from market research firm Euromonitor. It reiterated the organization’s hope that he would decide to join, but warned that the window to become a founding member was closing on March 1.Ĭoca-Cola’s behind-the-scenes involvement in the nonprofit group comes at a particularly difficult time for the sugary beverage business. Three weeks later, on February 14, Hall received a follow-up email. It’s just too hard to tell who you’re actually getting involved with.” “Thankfully, I didn’t accept, because I never accept invitations to these sorts of academic societies. “There was no way to tell who was funding this research from the email,” he said. The email attachment, however, did not include information on who was paying for the organization. In the email attachment, there was a section titled ‘Why Join GEBN?’, which is depicted below. This advertisement has not loaded yet, but your article continues below. Manage Print Subscription / Tax Receipt.
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